At All Current, success is driven by our dedicated team. Today, we’re excited to introduce you to one of the key figures behind our continued growth and evolution: Senior Vice President of Sales and Marketing, Chris Weber. With nearly three decades of experience at All Current, Chris has been a cornerstone of our journey, guiding our sales strategies and adapting to industry changes. Let’s dive into Chris’ journey, insights, and what fuels his passion for sales leadership.

 

From Family Ties to Long-Term Dedication

Chris Weber’s story with All Current began in 1997 when his brother—who worked for the company at the time—encouraged him to join the team. "I have been with All Current for 27 years," Chris shares. "I was drawn by my brother, who worked for the company before his retirement." Since then, Chris has risen through the ranks, helping to shape the company’s sales strategy and guiding the team through industry shifts and technological advancements.

 

Adapting to Technological Shifts in the Sales Landscape

Over nearly three decades, Chris has witnessed significant changes in how sales are conducted. “The changes in technology from the late 1990s, with the addition of email, the internet, and online catalogs, have opened the industry to so many people from different walks of life,” Chris explains. These innovations revolutionized the sales process, making communication more accessible and efficient. “Gone are the days when you had to write down long lists via the phone, mail, or fax purchase orders,” he adds, reflecting on the industry's progression.

 

Celebrating Success with a Team Effort

When asked to highlight a recent success, Chris pointed to the successful launch of a new CRM system across the company. “Launching the new CRM has been a great achievement for All Current. From marketing to business development to outside and inside sales, it has been a great achievement for our company,” he explains. Chris emphasizes that this success was a genuine team effort: "It took a village to make it happen." The new system helps All Current better serve customers by streamlining communication, improving response times, and ensuring every interaction meets their needs.

 

Staying Ahead of the Curve

In a constantly evolving industry, staying ahead of trends and customer needs is essential. Chris and his team accomplish this through regular collaboration and ongoing education. “We stay ahead of the game with weekly meetings between all the separate divisions and departments,” Chris notes. Additionally, they foster a culture of learning and innovation across all sales locations through virtual meetings, including the entire nationwide team, as well as in-person sales summits.

 

Goals for 2024 and Beyond

Looking ahead, Chris is focused on growth and enhancing customer support. “Our goals are to hit and exceed our yearly budget and educate our newest inside salespeople on the All Current way,” he says. These priorities reflect All Current’s commitment to maintaining high standards while continuously evolving to meet the needs of our partners.

 

The Rewards of Leadership

For Chris, the most rewarding aspect of his role is being part of a company that has maintained its close-knit atmosphere while rapidly growing. “I find it most rewarding that I’m part of a company that, when I started, had one location with less than 20 people. It has grown to eight locations with 200+ employees, yet it still feels like a family environment,” he says. This strong sense of community is at the core of All Current’s success, and it’s something Chris is proud to help foster every day.

 

Chris Weber’s leadership and dedication have been instrumental in All Current’s success. With his vision and experience guiding the sales team, we’re excited to see what the future holds.